Releaf

Releaf

How to Bring Your Offer to Market Quickly?
Releaf

Mission

Starting new business can be exciting, but also confusing. Wanting to target the younger market segment with a ancient, sophisticated health concept, a team of Chinese medicine practitioners were excited about the product they had in mind, but also lost for the “how” and “what’s next”.

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Approach

Looking for the fine line between being relevant and unique is tricky. We were tasked to point a direction and paint a clear path, helping a visionary tea reselling business to grow from scratch. Having them prepared with a complete set of identity, value propositions and marketing materials in 2 months should be a great start for them to roll.

  • Brand Strategy
  • Positioning
  • Naming & Identity Design
  • Illustration
  • Product Packaging & Collateral
  • Social media Strategy
  • Photography Production

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Impact

We launched the brand with a full set of brand identity in Q3 of 2019, amplified by a Christmas popup event which exceeded the sales estimate by 4x.